Fulfilling the self through food in wellness blogs: Governing the healthy subject

In the world of wellness, food and eating are fundamentally important to one’s subjectivity: self in this sphere is created maintained through consumption along a plant-based, ‘wholesome’ healthy personal journey well-being. This article focuses on analysis wellness blogs run by women, aiming map out technologies which ‘ideal subject’ created. The examines subjectivity as they aspire towards (1) balance, (2) healing (3) narrativization self. suggests that subjectivities related culture draw from postfeminist healthist ideologies based neoliberal discourse individuality self-control. sociocultural indifference its prerogative police culturally hegemonic pursuits (the right kind of) makes language prominent discourse.